Bookstore VIP Shopping Events Support New Students on Campus
December 03, 2015
Barnes & Noble College research shows that students would like more assistance with the textbook purchasing process, which can sometimes be confusing for new students. To meet this need, over 320 Barnes & Noble College campus bookstores held special celebratory VIP Shopping Nights across the country to help freshmen and new students connect to their school and receive guidance in selecting affordable course materials for their classes.
These hugely successful events offered new students the opportunity to work one-on-one with the bookstore staff to find exactly what learning materials they needed for class and enjoy an exciting, atmosphere filled with music, food, giveaways and more. With a solid 97 percent of students responding that they had a great time, the VIP events helped to cement the bookstore as a true social and academic ally on campus.