Vera Bradley: Fashionable Hit on College Campuses

August 03, 2011

Though some parts of the country are experiencing a heat wave, college students across the nation will be part of the cool set this fall by carrying Vera Bradley totes, all-in-one wristlets, Clip Zip ID, and Zip ID Cases.

Founded in 1982, Vera Bradley Designs has become a huge hit on our campuses. The signature, cotton-quilted bags, totes, and accessories have expanded to become a popular must-have with college and university students. Barnes & Noble College sells the Vera Bradley line in 111 of our bookstores nationwide, including the University of South Florida, Penn State University Park, College of William & Mary, and the Harvard COOP. The fall 2011 collection includes the latest Vera Bradley patterns and products  which feature brightly colored paisley and floral designs.

Unmatched Retail Excellence

A bookstore should be more than a place to get books – it should be an exciting retail center and vibrant part of the campus community. But this doesn’t happen by chance. It comes from being committed to delivering first-class products and outstanding customer service – every single day.

Vera Bradley is just one of several best-in-class vendors that Barnes & Noble carries in its campus bookstores. The brand strikes a chord with fashion-conscious coeds across the country because it brings fashion and style to products that were seen as more functional that fashionable. The Vera Bradley brand has such a loyal following, that our students return every semester to shop for the latest patterns and products.

We use our intimate knowledge of each campus, coupled with an extensive knowledge of industry trends, to give students exactly what they want. Using student insight, Barnes & Noble delivers superior products and services in every one of our 630-plus campus bookstores.

Is your school a Barnes & Noble College bookstore? Visit for a list of our outstanding school partners and see what’s on your school bookstore’s website now!