Understanding Generation Z…Some More

September 28, 2016


Generation Z



Searching for authentic and meaningful experiences, Generation Z is more independent than their predecessors—turning online to research their options, yet interacting with others for insight, but ultimately—and more so than in previous generations—making their own decisions. Gen Z is different in other ways, too. They’re more practical and financially-driven than their Millennial counterparts, and their preference for self-learning fuels a curiosity and concern about personal fulfillment and social impact.


The Barnes & Noble College Getting to Know Gen Z report reveals findings on the next wave of college students: Generation Z. The study explored attitudes, preferences and expectations regarding their educational and learning experience. These initial insights are a springboard for colleges and universities to begin understanding the mindset of Gen Z as they prepare for their future, focusing specifically on their aspirations, college expectations and use of educational technology for their academic journey ahead.


73% of Gen Zs report using at least one online tool to learn.


Taking education into their own hands with resources like YouTube and MOOCs (Massively Open Online Courses)—these websites allow students to learn new skills and take college level courses online—for free in most cases—and while they may not have taken off in the mainstream yet, Gen Z is jumping in with enthusiasm. For Gen Z, learning is one continuous, multi-faceted, completely integrated experience—connecting social, academic and professional interests.


To download a copy of Barnes & Noble College’s Getting to Know Gen Z: Exploring Middle and Higher Schoolers’ Expectations for Higher Education, click here.


Source: Barnes & Noble College | College Insights |  Getting to Know Gen Z




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