Research: Why it Matters

July 20, 2017


Since the opening of its first store 50 years ago, Barnes & Noble College has been asking questions and listening to the responses. Recognizing that the campus bookstore should represent more than just a college retailer, research has become part of the company’s DNA and essential to its current role as campus partner and student support system. Today, Barnes & Noble College has amassed libraries of research on trends as diverse as generational shifts in learning, career preparedness and even the value of college itself, while the nationwide Project 770 continues to yield streams of vital information on the store experience and its community relationships.


In this video, Market Research Specialist, Steve McSpiritt, explains the value of research and how Barnes & Noble College is now sharing its findings with campus partners, and the higher education industry in general, through its College Insights platform.





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