Five Minute Q&A
Nicole Guerrieri


Leading the strategy and development of digital and online solutions for faculty, students and store managers, Barnes & Noble College’s Director of Digital Education talks technological compatibility, snow globes and Salman Rushdie.

What was your first job?

My first job was working at a family-run drugstore. My sister got me the job, and while she worked at the pharmacy counter, I seem to remember I spent most of the time selling lottery tickets and cigarettes at the register at the front of the store.

Biggest challenge facing higher education today?

I’d have to say technology is a pretty big one. There are so many great applications out there that perhaps aren’t talking to each other in the best way. The efficient delivery of content and information, across multiple platforms and users, is the challenge we need and are working to solve.

Best day at Barnes & Noble College?

My first Annual Meeting. I’d started with the company five months before, working mostly on the launch of FacultyEnlight, and was kind of in this bubble where I had had little interaction with our field organization. So I came to that first meeting with no idea that there were SO many awesome people out there running our stores — and doing the amazing things they do every day.

Where would we most likely find you in a college bookstore?

Probably among all the college branded mugs, snow globes, etc.  I love all those great knick-knacks and memorabilia you find in our bookstores!

Favorite social media platform?

All of them.

Favorite book?

Shalimar the Clown by Salman Rushdie. It challenged me as a reader, and although it’s about honor and vengeance at its root, it’s a love story.

Digital or hard copy?

Both. I spend so much time looking at a screen that at home I’ll unplug and read hard copy. Traveling though, you can’t beat the convenience of having a choice of five different digital books in your bag.

Most valuable thing you’ve learned at Barnes & Noble College?

Before working here, I worked for a media company for almost 7 years, and so much emphasis was made about the immediate “splash” the launch of a product made, and what was the next big thing we could do to generate more buzz. So, working at Barnes & Noble College I’ve learned, and what I really appreciate, is taking the time to creating a really great product, focusing on the life of a product, and putting your all into really making that count.

If you weren’t doing this, what would you be doing?

I’d be hiking the Appalachian Trail.