New NOOK Tablet Scorches the Competition!

November 07, 2011

Barnes & Noble expanded its portfolio of bestselling NOOK® devices on Monday with the introduction of NOOK Tablet, the company’s fastest and lightest tablet with the best in HD entertainment.

Speaking Monday at the NOOK launch event, Barnes & Noble’s CEO William Lynch said, “This is the best media tablet hands-down on the market. We’ve done some things to optimize performance that just aren’t available on the Kindle Fire. Additionally, we’ve seamlessly integrated today’s top entertainment services like Netflix, Hulu Plus and Pandora in a product that’s powerful, easy-to-use, under a pound, and a tremendous value at only $249.”

Analysts are in agreement with Mr. Lynch with Forrester Research noting that the NOOK Tablet does more than just “improve upon feeds and speeds. [Barnes & Noble has] also improved the overall experience with the innovative ‘recommendations’ feature integrated throughout the navigation.”

Barnes & Noble College will offer the NOOK Tablet alongside the NOOK Color™ and NOOK Simple Touch™ in the majority of our campus bookstores later this fall.

“As the higher education marketplace continues to evolve, we are excited to be at the forefront of propelling the campus store into the future by bringing the industry’s most innovative devices directly to students, faculty and the entire campus community.” – Max J. Roberts, President Barnes & Noble College.


NOOK Tablet Has 16GB of Storage – Twice That of Kindle Fire

A powerful HD entertainment machine designed for maximum portability, NOOK Tablet is well under a pound (14.1 oz.), making it one-third lighter than the leading tablet and 10 percent lighter than the award-winning NOOK Color. Sleek and thin with a soft touch back design, NOOK Tablet can be held comfortably for extended periods with just one hand and slips easily into a pocket or purse for reading and entertainment on-the-go. And with 16GB of storage – double the space of some other tablets – plus expandable memory, customers have ample space for their reading and entertainment content, regardless of Wi-Fi availability.

NOOK Tablet offers access to popular movies, TV shows, music and more through the top entertainment services, including Netflix, Hulu Plus, Pandora and others, plus a collection of high-quality apps, super-fast Web browsing and email.

Customers can also access their personal NOOK Library™ through the free, stable and secure NOOK Cloud™ service, which also powers the seamless integration and synchronization between devices, as well as NOOK’s best-in-class shopping experience and social features with in-store support that just isn’t possible with Amazon.

Thousands of Must-Have Apps, Web & Email

Barnes & Noble offers NOOK Tablet customers a wide array of top-rated NOOK Apps™ to play, learn, organize and explore with must-haves like Angry Birds Rio and Seasons, SCRABBLE, Epicurious, My Cast Weather, Taptu,, Spanish for Dummies, Bejeweled® 2, Ms. Pac Man and more. All NOOK Apps are the best, highest-quality versions available, optimized for NOOK Tablet’s beautiful and ultra-responsive 7-inch color touchscreen. By the holidays, Barnes & Noble will offer thousands of high-quality NOOK Apps from leading third-party developers and content providers that can be enjoyed on NOOK Tablet, as well as NOOK Color.

NOOK Tablet also features lightning-fast Web browsing so customers can surf their favorite sites, from Facebook to YouTube, and stream brilliant HD videos. NOOK Tablet’s built-in email also makes it easy to stay connected with friends and family.

New Enhancements & Lower Price for NOOK Color and NOOK Simple Touch

Barnes & Noble also announced enhancements and incredibly new low prices for NOOK Color, the first-ever Reader’s Tablet™, and NOOK Simple Touch, the first breakthrough touch E Ink® device. The critically acclaimed NOOK Color will be even better next month, with more than 100 feature enhancements, access to top video and music services, popular apps, comics and more – and an even better value at today’s new incredibly low price of $199. The new and improved NOOK Simple Touch features the world’s fastest page turns and longest battery life, and an amazing new price of $99 – with no annoying ads.

Barnes & Noble College promises unmatched retail excellence and to deliver the next-generation of educational content to our campus partners. Is your bookstore a Barnes & Noble College bookstore? Visit to see a listing of our newest college partners.