360 Marketing

360 MarketingContinuing advances in technology have caused a dramatic shift in the world of marketing and communications – and nowhere is that more evident than with today’s college students.

At Barnes & Noble, we’re connecting with a new generation of customers – on their terms. Our comprehensive marketing plans tap into what makes students tick, including both traditional and cutting-edge tactics such as e-mail marketing and social media.

Our marketing to college students strategy reflects the diverse campus communities that we serve, and from extensive in-store initiatives to student brand ambassadors, our programs deliver results.