Love, LLCs and Learning at the Columbia University Bookstore

June 18, 2014


Laurie Davis, author of “Love @ First Click” made an appearance at the Columbia University Bookstore.


It’s a modern day love story: Girl Tweets boy, boy Tweets girl, there’s some text messaging back and forth, and the next thing they know, they’re getting married. That modern, digital scenario also happens to be the true-life story of how Laurie Davis — founder of the online dating coach eFlirt Expert and author of Love @ First Click: The Ultimate Guide to Online Dating — found romance in the world of online dating. Recently, Davis spoke at the Columbia University Bookstore and shared her own experiences and advice on topics ranging from entrepreneurial skills to finding true love.

Dating in the Digital Age

Attendees came to the bookstore armed with many questions about starting a winning business and a few things about finding love and building relationships in the Internet age. Katie Woodward, the Columbia University Bookstore manager, introduced Davis to the audience, highlighting her book and the marketing background that helped the author launch her own company. “As an entrepreneur who started her own successful business after graduation and had experience working with a Fortune 500 company, she had a lot to share with the students,” said Woodward.


Laurie Davis was filmed in the Columbia University Bookstore by The New York Times for its popular Vows section.


Davis’ company helps singles navigate flirting and relationships via technology by helping to write their online dating profiles, decoding their date’s text messages, schooling them in the art of Facebook flirting, and helping them transition to meaningful, off-line relationships. Nominated Best Dating Coach in the 2013 and 2012 iDate Awards, Davis has been featured in more than 300 international media outlets, including The New York Times, Good Morning America, People, ELLE, and Men’s Health.

Building Businesses and Relationships

Love @ First Click Studies have shown that one-third of married couples started their relationships online, and finding romance via the internet is considered more acceptable and commonplace today — compared to the mid-1990s when dating sites first launched. But now, the digital walk down the aisle to marriage is transforming and may require some extra help navigating the online experience.

Davis began her own online dating experience at the age of 19, she told the group. “I had so many fails. So I just kind of had to figure it out on my own,” said the vivacious brunette. “Then I developed my own rules.” Davis went on to explain that it’s not an either/or situation when it comes to dating. “You always have to try to meet people in the real world, because if you only date online, and then you get offline, you’re not going to know what to do. But if you only date offline, your pool is so limited.”

Not only did Davis transfer her virtual relationship rules into a successful company, but she parlayed her winning ways into a marriage proposal. In May, she married her husband, Thomas Edwards (whom she calls her “tweetheart”), a digital dating coach with his own company, The Professional Wingman.

“It was a great night for everyone,” said Woodward. “It was really interesting to hear Laurie’s advice on starting your own business — and for finding true love. She’s really her own best endorsement —she found true love on Twitter!”