This Looks Good. I’ll Take It.

December 23, 2016




As we countdown the final days before the holidays, some shoppers are scrambling to get last minute gifts, and that includes college students. While some may strictly adhere to a predetermined shopping list and set budget, many shoppers (mostly men) find themselves choosing gifts on the spur of the moment. According to Barnes & Noble College research, 21% of male students shop for gifts on impulse compared to only 12% of female students.


With just two days left to shop for that perfect gift, expect last minute shoppers to hit stores looking for (quick) inspiration — particularly one demographic: men.


Source: Barnes & Noble College | College Insights | Holiday 2016



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