Remarkable Student Connections

Remarkable Student Connections

Our Igniting the Freshmen/New Student Connection campaign was a terrific success, allowing your campus stores to form connections with thousands of new students and position themselves as social and academic allies on each campus. Our targeted email and social media engagement, which introduced exclusive loyalty promotions and events for new students and their parents, experienced open rates of 80 percent with average order values reaching $300.

What’s Next

We will expand upon the success of this campaign next year by reaching out even earlier to the Class of 2017 with new loyalty programs. And, over the next 12 months, we will launch new initiatives that will build deeper connections with your faculty and alumni.


Igniting the Freshmen Connection infographic