If early predictions are accurate, holiday spending will increase this year. Those promising forecasts reflect the steady momentum of increased employment and optimism around a growing economy. According to Matthew Shay, President and CEO of the National Retail Federation (NRF), “All of the fundamentals are in a good place, giving strength to consumers and leading us to believe that this will be a very positive holiday season.”
Cyber Monday, one of the most popular holiday shopping days of the year, is expected to attract millions of deal-seeking shoppers — and that includes college students. Cost-conscious students are ready to take advantage of exclusive promotions retailers will be offering — and they also plan on footing the bill for their own purchases. According to Barnes & Noble College holiday shopping research, 60% of college students say they will finance their own shopping on Cyber Monday.
After sharing Thanksgiving with family and friends, college students will be on their laptops and mobile phones kicking off their holiday shopping — and what will make mom and dad truly happy — using their own money.
Source: Barnes & Noble College | College Insights | Holiday Shopping 2016