A Spirit Fan Collection display pod within the Temple University Bookstore captures shoppers’ attention and presents new opportunities to purchase items.The customer experience is the cornerstone of today’s brick-and-mortar retail, especially for stores serving a large Gen Z customer base. In fact, 89 percent of college students prefer to shop in store, with the ability to see and touch merchandise for themselves.However, traditional approaches to the brick-and-mortar experience aren’t enough to engage savvy student shoppers — or parents, fans and alumni. These customers don’t want to browse through endless racks and shelves of merchandise. It now takes unique and eye-popping v [...]