Barnes & Noble at Vanderbilt Hosts Football Uniform Unveiling

July 18, 2012

The Commodore football seniors cruised down the central escalator of the jam-packed Barnes & Noble at Vanderbilt Bookstore, revealing for the first time their newly redesigned uniforms to hundreds of cheering fans and fellow teammates.

Vanderbilt University football coach James Franklin and 16 senior players proudly showed off their new football uniforms as the excitement grew inside the store for the uniform unveiling. The student-athletes served as the featured models, exhibiting nine different combinations of Nike attire the Commodores will wear during the upcoming season.

“We found out the athletic department and football team were looking at different venues to unveil their new uniforms,” said Barnes & Noble events coordinator Brian Hurst. “So, we pitched the campus bookstore as the perfect space to host the event – without cost. We’re thrilled that we could be a part of this exciting event.”

The unveiling gave a first glimpse of the design that will debut on August 30, when the Commodores host South Carolina in front of a prime-time nationally televised audience. Vanderbilt officials are asking Commodore fans to “Black Out” the stadium, encouraging all spectators to wear black to the first home game.

In addition to viewing the new uniforms, Vanderbilt fans were given a chance to interact with Coach Franklin, players and the team mascot Mr. Commodore. Free team posters were distributed to die-hard Vanderbilt fans and representatives from the Vanderbilt Ticket Office were also on hand to help fans sign up for season tickets.

A destination for Commodore Fans

Senior defensive tackle Rob Lohr high fives the crowd.

Already a hit with Vanderbilt students, the bookstore has become a destination for Commodore fans, offering Nashville’s largest selection of officially licensed Vanderbilt merchandise as well as a variety of textbook options, general reading, convenience food items, technology store, and café. Fans at the unveiling excitedly stocked up on Vanderbilt t-shirts, sweatshirts and other spirit merchandise in preparation for the upcoming football season.

“The response from the fans was absolutely wonderful,” said Barnes & Noble bookstore manager Melissa Foster. “The uniform unveiling created such excitement. We saw a spike in sales of our Vanderbilt apparel after the event, and because we are a stones throw away from the stadium, we expect a lot of fan traffic this football season.”

Game-day apparel and other spirit merchandise will also be available at the stadium. The ‘Dore’ Stop stadium store as well as kiosks throughout the stadium will sell stadium seats, t-shirts, tumblers, face tattoos, pom poms and more during home games.

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