Back-to-College Shoppers Expected to Spend on Electronics and Apparel

August 28, 2017




According to this year’s National Retail Federation’s (NRF) annual Back-to-College survey, back-to-school spending is expected to increase by 10 percent, led by a larger demand for electronics — and ultimately driving spending higher during the second-biggest selling season of the year. “Families are now in a state of mind where they feel a lot more confident about the economy,” NRF President and CEO Matthew Shay said. “With stronger employment levels and a continued increase in wages, consumers are spending more and we are optimistic that they will continue to do so throughout the rest of the year. As students head back to the classroom, retailers are prepared to meet their needs whether it’s for pencils and paper, shirts and pants or laptops and tablets.”


Total spending is expected to rise to $54.1 billion, up from $48.5 billion last year, and exceeding 2012’s record of $53.5 billion. In addition to spending on electronics and apparel, students and their families are expected to stock up on non-essentials such as food and snacks, gift cards and personal-care items to help them get through the school semester.


To download our latest infographic on college spending, click here.


back-to-college survey



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