September 04, 2012
As twenty million students head back to campus this fall, they’ll be bringing with them more than just books, notebooks and pencils. According to a new study by the 9-year-old social media marketing firm MRY
(formerly Mr. Youth), students will spend on average $900 on back-to-college merchandise. The Cool for School: Back-to-College Insights
study reveals that by August, 40% of college-aged students have already hit the mall for their back-to-school shopping – earlier than previous years. MRY polled 500 college students nationwide about their shopping habits this year and found:
Students’ Must-Have List
So, what are the most wanted products this back-to-college season? MRY tracked dozens of items across several categories and found that while the big-ticket items like tablets, big screen TVs and gaming consoles are on students’ wish lists, they will spend the majority of their money on essentials for class: laptops, printers, software and clothing.
- Laptops – 40% bought new, 36% plan to buy
- Productivity Software – 24% bought new, 29% plan to buy
- Credit Card – 35% signed up, 62% plan to sign up
- Checking Account – 43% signed up, 42% plan to sign up
- PayPal Account – 33% signed up, 34% plan to buy
- Streaming Media Service – 34% signed up, 25% plan to buy
- Fall Fashion – 61% bought clothes, $200 spent on average
For more information on MRY’s back-to-college study, visit http://www.mry.com/.
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