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Digital Leadership

Digital Leadership


 

Learn more about our digital leadership from Jade Roth, Vice President, Books and Digital Strategy, speaking at the 2012 Barnes & Noble College Annual Meeting.

Digital continued its evolution in higher education this year, and we remained focused on leading this effort. Over the last year, content availability, student adoption, technological growth and new learning experiences have helped drive the expansion of eTextbooks on your campus, and will continue to do so. Over the next three years we predict:

  • Digital textbook marketshare to increase by at least 20%
  • Students will choose digital textbooks 30% of the time
  • 50% of textbooks will be available digitally
 College-Student-Mindset