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West Virginia University’s Favorite Son Jerry West Returns for Book Signing

November 13, 2011

Jerry West SpeakingJerry West is one of basketball’s towering figures. Born and raised in West Virginia, he led the West Virginia University (WVU) basketball team to one of its most successful eras, co-captained the gold-medal 1960 Olympic basketball team, and became a symbol of the NBA with a brilliant 40-year career with the Los Angeles Lakers as both a player and a general manager.

The local legend recently returned to his alma mater to discuss his new autobiography, West by West: My Charmed, Tormented Life. He spoke as part of the David C. Hardesty Jr. Festival of Ideas in the WVU Coliseum and later signed copies of his book in the Jerry West Lounge. The Barnes & Noble West Virginia University bookstore worked with the University to bring the event to WVU.

Jerry West's Book“When we heard that Jerry West’s book was coming out, we said we wanted to be involved in bringing him here,” said bookstore manager Dave Lang. “The University helped us coordinate the time, place, and the logistics for the book signing. We couldn’t have asked for a better turnout.”

The event was an overwhelming success. The bookstore sold over 600 copies of the memoir at the event and over 700 copies since the book was published.

“We had over 1,000 people come out to meet Jerry West,” said assistant bookstore manager Peggy Frum. “The line wrapped three-quarters of the way around the coliseum. It was just amazing, and he was gracious enough to stay until 1 a.m. to sign copies for every person who came.”

Barnes & Noble In-Store Initiatives

The excitement and energy that Barnes & Noble brings to college and university campuses begins with our in-store initiatives. Last year, we hosted thousands of events across the country. Celebrity author signings, book readings, sampling programs, concerts, cooking demonstrations, and charitable events were just some of the programs that help make the bookstore an integral part of campus life.

Barnes & Noble has proudly managed the West Virginia University bookstore since 1991. We promise unmatched retail excellence and to deliver the next-generation of educational content. Is your bookstore a Barnes & Noble College bookstore? Visit bncollege.com to see a listing of our newest college partners.

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