Today’s College Students Value Connections and Experiences More Than Higher Salaries

July 13, 2016


BN_Money Study



Today’s college students are more interested in gaining exposure to new ideas and developing critical thinking skills that lead to a fulfilling career versus chasing financial success, according to a new study just released from Barnes & Noble College and Money. Ironically, 30 percent of college students fail to connect with their schools’ career center for help with internships and interviewing skills. This is just a snapshot of the eye-catching findings uncovered through Barnes & Noble College’s “Value of College” Study, conducted as part of the Company’s College Insights platform, which regularly taps into its network of more than 10,000 students, parents and faculty to better understand the thinking, behaviors and expectations of current and future college students and other constituencies. The research explored everything from the value of college versus the cost, to the realities of life after graduation.


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