Digital readers just got a little more exciting with the introduction of the new NOOK Simple Touch Reader.
The NOOK Simple Touch Reader is Barnes & Noble’s most recent innovation in the realm of eReader technology, which also includes NOOK Color and the NOOK Study eTextbook reader and study platform. The Simple Touch, which costs $139, has many of the most sought after features in the digital reading marketplace including:
“We set out to design the easiest-to-use, most optimized, dedicated reading device ever created and accomplished it with the All-New NOOK,” said William Lynch, Chief Executive Officer of Barnes & Noble. “Touch makes it simple to use, and the beautifully compact design makes it the most portable eReader in its class.”
The Nook Simple Touch is easy to use and navigate and, in most instances, only requires a single touch to call up different functions or libraries. Technology reporters and bloggers immediately noted the innovative features of the Simple Touch. Gizmodo called it “The eReader you want.” And PC Magazine rated it an Editor’s Choice for ebook readers.
The Simple Touch will also support Nook Friends, a reading social media platform that allows readers to offer reading lists, recommendations, and borrow and share books. Barnes & Noble is also launching MyNook.com, a “lifetime” online account/library that includes a customer’s entire e-book collection. The device also supports PubIt!, Barnes & Noble’s self publishing application, and can be used to download library books.
The NOOK Simple Touch went on sale on June 10. For more information on the NOOK Simple Touch eReader, visit barnesandnoble.com/nook.