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New Concept Store at Carolina on King

August 30, 2012

This fall, shoppers will get schooled in the University of South Carolina’s (USC) prominent garnet and black colors at the new Carolina on King school store, located in downtown Charleston, South Carolina.

Welcome Center Store Concept

USC has entered into a partnership with Barnes & Noble College to manage the school’s official welcome center in historic Charleston and give South Carolina’s flagship university a presence on fashionable King Street. The beautiful store will not only offer boutique retail with premium USC branded merchandise, but will also serve as a welcoming hub for Charleston tourists and residents as well as introducing prospective students and their parents to USC. The store will also provide a place for USC alumni to connect with their alma mater.

“With 2,400 current students and 10,000 alumni calling the Charleston region their home, the University of South Carolina wanted to have a personal touch with Gamecocks in the region. This center will be a front door to our flagship and to our system for those in the Lowcountry who want to reconnect with their alma mater, seek guidance on admissions or simply learn more about our university,” said USC President Harris Pastides. “I am excited that we have made this center a reality and most eager to see how we are able to touch many more of our friends and family in Charleston.”

Gateway to USC

The new Carolina on King store in downtown Charleston, South Carolina.

The idea for the welcome center came from Pastides’ vision for reconnecting alumni, recruiting students and providing more information about USC in the Charleston area. With the help of Vice President for Communications, Luanne Lawrence, and Helen Zeigler, associate vice president for business affairs, Pastides found 258 King Street to be the ideal location for the center.

“He knew that we had many loyal alumni and a growing market of current and prospective students from the area, but we had no place in the region for them to connect back to the campus,” Lawrence said. “This is Dr. Pastides’ vision and he sees great opportunity with this location to make the needed personal contact with alumni, friends and prospective students from one of the state’s fastest growing and dynamic regions.”

The new Barnes & Noble concept store will help expand university pride within the state of South Carolina and will be staffed with USC students to help shoppers with USC merchandise and inform customers about the school. In addition to Carolina on King, Barnes & Noble also operates the official University of South Carolina Bookstore, located in Columbia, South Carolina.

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