Real connections start with meaningful dialog. In the higher education space, that means gaining a deeper understanding of students by listening to the individual voices on college campuses. “We’re a strategic partner to the universities we serve to help them realize their goal of increased student retention, graduation rates and overall student satisfaction,” says Lisa Malat, Vice President and Chief Marketing Officer for Barnes & Noble College. “We do that by listening. We do that by having this deep understanding of students and faculty, and we do that by creating initiatives, programs and partnerships that are aligned with, not only our mission, but the mission of higher ed.”
This year, Barnes & Noble College completed more than 57 research studies — including the groundbreaking Getting to Know Gen Z and Achieving Success for Non-Traditional Student reports — and 100 quick polls with 10,000 participants in its Student Point of View (POV) panel, as well as a Faculty POV and new Parent POV panels. These invaluable insights continue to help shape the ideal customer experience in all areas, from course materials and sourcing decisions to product assortment and selection, both in-store and online. More importantly, they are the inspiration behind innovative customer engagement programs that are centered on the student journey. That understanding ensures a customized experience on each campus and drives traffic and sales all year round.
To learn more about Barnes & Noble College research, visit College Insights.