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Join Us: BISG Presentation on Textbook Marketing and Student Choice

February 02, 2011

Jade RothOn February 9, 2011, join Jade Roth, Barnes & Noble’s Vice President of Books and Digital Strategy, along with a host of other distinguished presenters, at the Book Industry Study Group (BISG) conference at the Yale Club in New York City.

The conference, What College Students Think: Making Information Pay for Higher Ed Publishing is designed for higher education professionals seeking to understand how new media is impacting the way students acquire and use educational material.

Ms. Roth’s presentation, Textbook Marketing and Student Choice in a Time of Transition, will focus on the various options available to students and what drives their decisions when it comes to course materials. Attendees will gain a greater understanding of what leads students to select one format over another and what influences their choices.

Click here to learn more about the BISG Conference

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