As we countdown the final days before the holidays, some shoppers are scrambling to get last minute gifts, and that includes college students. While some may strictly adhere to a predetermined shopping list and set budget, many shoppers (mostly men) find themselves choosing gifts on the spur of the moment. According to Barnes & Noble College research, 21% of male students shop for gifts on impulse compared to only 12% of female students.
With just two days left to shop for that perfect gift, expect last minute shoppers to hit stores looking for (quick) inspiration — particularly one demographic: men.
Source: Barnes & Noble College | College Insights | Holiday 2016