To meet the expectations of today’s tech-savvy students, the Barnes & Noble at Georgia Tech bookstore recently unveiled its new cutting-edge technology store.
Dressed in Georgia Tech’s “yellow jacket” school colors, the tech store is a store-within-a-store, featuring today’s must-have technology products, immersing tech-smart students in the most innovative and popular gadgets that enhance both their social and learning lives. The store sells best-in-class brands Apple, Dell and Lenovo computers, software and computer accessories. It also offers in-store repair services for laptops.
As part of the development of this new concept, Barnes & Noble conducted independent market research with students to clearly understand what they would want in an on-campus technology store. We even had students choose the final store design from a series of five options. As a result, Barnes & Noble has created an experience that allows students to be inspired, learn and shop. In many ways, our tech store is a community gathering place for students, faculty and other potential customers to meet and “test drive” the latest products.
“While Barnes & Noble @ Georgia Tech has always carried technology products, this new store will be more than just a space for merchandise,” said Kate Curnow, Marketing Manager for the bookstore. “It is a space for students, faculty, and the community to interact with technology and learn more about our products in a state-of-the-art environment.”
Every student who enters the tech store will have free access to the internet, whether through Wi-Fi, Ethernet hookups or the tech merchandise they are trying out. The technology store offers discounts to Georgia Tech students and faculty, but anyone can purchase from the store, as well as have their computers serviced there.
With a tech store incorporated into your campus bookstore, your students will truly have a one-stop shopping experience. From textbooks to merchandise – and now technology – everything students could possibly need will be found at your on-campus Barnes & Noble, further meeting their needs for a convenient, stress-free and dynamic shopping experience.
We promise unmatched retail excellence and deliver the next-generation of educational content. Is your bookstore a Barnes & Noble College bookstore? Visit bncollege.com to see a listing of our newest college partners.