Thousands of fans flocked to Florida Atlantic University (FAU) on October 15 to be part of school history. Proudly waving “Go Owls!” signs, they cheered as kickoff commenced in the university’s first-ever football stadium, located on the Boca Raton campus. The opening of this $70 million, 30,000-seat structure – a two-year project that took just 12 months to build – marked a pinnacle moment in a year-long celebration of FAU’s 50th anniversary.
Team spirit reached an all-time high among students, alumni, and local community as the FAU Owls played the Western Kentucky Hilltoppers. Barnes & Noble College was there to provide game-day attendees with an abundance of emblematic apparel, gifts, and stadium gear from top athletic brands Adidas and Red Shirt at its brand-new Owl Team Fan Shop stadium store. The results were nothing short of astounding – weekend sales were well above expectations.
“We are thrilled to be part of FAU’s celebratory year and the opening of this historic stadium,” said Phil Silverman, general manager of the FAU bookstores. “I am also proud of our bookstore team who worked hard at planning the opening of the store in just two short months – from ordering products to merchandising all retail locations within five days of the home opener.”
The FAU Stadium Store is now the fourth retail store operated by Barnes & Noble at FAU – a testament to the strength and longevity of this 26-year partnership.
Barnes & Noble offers a comprehensive athletics program with the most expansive selection of merchandise and marketing resources you need to get the most out of game season. Our teams of merchandising experts, designers and store planners create flexible and eye-catching stadium stores, kiosks and trailer solutions, as well as integrate athletic offerings into pre-existing concession stands. We also take special “Event Zone” merchandise displays to high-profile away games and locations.
We promise unmatched retail excellence and to deliver the next-generation of educational content to our campus partners. Is your bookstore a Barnes & Noble College bookstore? Visit bncollege.com to see a listing of our newest college partners.