As the first break-out celebrity of Dancing With the Stars, Cheryl Burke has taken home the coveted disco-ball trophy twice and is now a New York Times best-selling author. In her new book, Dancing Lessons, Burke has inspired many fans with her incredible journey from turning pro at the tender age of 13 to landing on the dance floor of one of the hottest shows on television.
Barnes & Noble College recently gave the dancing superstar’s fans the opportunity to ask questions about her life experiences on and off the dance floor when we hosted a Q & A session on our Facebook page. This was followed by a live Twitterview we hosted on Twitter. Ten happy fans also won a signed copy of her new book.
This is just the latest example of how we are using social media to connect with customers and deliver an engaging and student-focused online experience. In addition to Burke, we have hosted Facebook Q & As with Bravo television star Tabatha Coffey and Comedy Central’s Michael Showalter. We have also expanded our social media marketing by partnering with Foursquare, which has a unique ability to attract customers to brick-and-mortar retail locations.
Check out Barnes & Noble College’s Facebook and Twitter pages to view the fabulous Q & A sessions we’ve held Cheryl Burke and other celebrities. Visit our pages often. We have more great events in store!