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CASE STUDY: Le Moyne and Barnes & Noble Transform College Bookstore

June 30, 2011

Le Moyne College in Syracuse, NY needed a new vision for its bookstore. Their bookstore had been operated by another independent provider but school officials didn’t believe it was delivering the college bookstore experience that its 3,500 undergraduate and graduate students deserved.

While the bookstore’s central location was ideal, the space itself was not. Small and poorly laid out, customers found it difficult to shop and students rarely spent more time in the store than necessary. Le Moyne realized it needed a new and an innovative approach to operating its bookstore, and Barnes & Noble College rose to the challenge.

New Store – New Location

In June 2010, Le Moyne chose Barnes & Noble to take over their bookstore operations. Together, they decided the best option was to relocate the bookstore to an older, but larger, vacant strip building just on the edge of campus. The new location was like a blank canvas full of opportunities for the campus and surrounding community.

“Barnes & Noble’s mission on a college campus begins when the physical space is shaped and handed over to us, and we take that mission very seriously.”

–  Robert Lucero, an architect in Barnes & Noble’s department of design and construction.

Le Moyne Student Plaza Open For Business

The end result was nothing short of magnificent. After months of development and working on a tight deadline, the new campus bookstore opened at the start of the semester as part of the new Le Moyne Student Plaza and Barnes & Noble’s retail expertise and college  focus was evident.

In addition to the much larger, better-designed bookstore with enhanced products and services, Le Moyne also brought in outside coffee and food vendors. With these new amenities, comfortable seating areas, and a grand fireplace, the students truly had the “campus living room” they had been missing.

Thanks to Barnes & Noble’s deep understanding of campus retailing and student insight, Le Moyne’s bookstore is thriving. More than just a place that students visit at the beginning and end of each semester, it’s now a true retail environment that acts as a gathering place for students, as well as the community at large.

“Barnes & Noble views itself as being an intricate component to the recruitment and retention of students on campus,” said Paula Eardley, vice president of campus relations at Barnes & Noble College. “Visitors and potential student see the bookstore and new plaza as the ‘face’ of the Le Moyne campus, while current students finally feel that they have bookstore that will provide all the materials they need, now and in the future.”

Barnes & Noble promises unmatched retail excellence and is delivering the next-generation of educational content. Is your bookstore a Barnes & Noble College bookstore? Visit bncollege.com to see a listing of our newest college partners.

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