Master baker and star of the number one hit show Cake Boss on TLC, Buddy Valastro, recently made an appearance at the Barnes & Noble Tidewater Community College bookstore in Norfolk, Virginia. The reality star greeted fans and signed copies of his new book, Baking with the Cake Boss: 100 of Buddy’s Best Recipes and Decorating Secrets.
Viewers have fallen in love with Valastro and his funny and fiery Italian family as they run Carlo’s Bakery in Hoboken, N.J. To coincide with the 100th anniversary of the famous bake shop, cake designer extraordinaire Valastro brings together his passion for baking and his entertaining family stories in this charming, heartwarming book.
“The event was a huge success,” said bookstore manager Doug Bunk. “We sold well over 400 books and we had fans lining up at 8 a.m. for a 1 p.m. book signing. Buddy Valastro was a fantastic guest. He took his time to sign every book and pose for photos with everyone who wanted one.”
The excitement was palpable as fans from the school and local community waited in a line that stretched through the store and outside into the mall – all for a chance to meet their culinary hero. Many were children who have enjoyed his TV show, including one future “cake boss” who came dressed as a chef.
“He was wonderful with everyone – especially the children,” said trade manager Julie Guyton. “He took his time to talk to every single person in line and hugged and posed for photos. It was very exciting to have him here.”
The excitement and energy that Barnes & Noble brings to college and university campuses begins with our in-store initiatives. Last year, we hosted thousands of events across the country. Celebrity author signings, book readings, sampling programs, concerts, cooking demonstrations, and charitable events were just some of the programs that help make the bookstore an integral part of campus life.
Barnes & Noble has proudly managed two Tidewater Community College bookstores since 2006. We promise unmatched retail excellence and to deliver the next-generation of educational content. Is your bookstore a Barnes & Noble College bookstore? Visit bncollege.com to see a listing of our newest college partners.