Fans of the apocalyptic young-adult novel The Hunger Games lined up for hours at the Union Square Barnes & Noble bookstore for a chance to meet the stars of the block-buster film of the same name. The film’s stars, Jennifer Lawrence and Josh Hutcherson, were on hand for a special signing event at the bookstore before their New York movie premiere.
Written by the television writer and novelist Suzanne Collins, The Hunger Games spent over 100 consecutive weeks on The New York Times best sellers’ list. The book was especially popular at Barnes & Noble College bookstores as students snapped up copies of the hit book at colleges and universities across the nation.
Preparations for The Hunger Games frenzy began at the Harvard Coop well in advance of the movie opening.
“We started planning and preparing six months in advance for this,” said Scott Montgomery, manager of the Harvard COOP. “We knew there would be a lot of buzz surrounding the movie and wanted to make sure we were prepared and well stocked.”
To coincide with a movie’s premiere, publishers often print a “movie cover” for publication to energize sales. Montgomery knew that his customers overwhelmingly prefer original cover designs and ensured the original edition was well stocked and displayed throughout the store.
“We made sure the book was displayed in multiple places throughout the store,” said Montgomery. “We also made sure we had the original cover version for sale. Our customers are purists and want the original jacket, not the movie-version cover, so that was important. And because the book is part of a trilogy, it makes it all the more important to have the original. People like to have the complete set.”
The Harvard Coop also held an event for the Harvard Lampoon, the world’s longest continually published humor publication founded in 1876 at Harvard University. Their latest parody, the uproariously entertaining The Hunger Pains, was also featured in the store. The combined event helped stimulate book sales and conversations among customers.
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