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Barnes & Noble College Halloween Costume Contest on Facebook

October 28, 2011

With Halloween fast approaching, its time for students to start dreaming up their most imaginative and spook-tacular costumes to wear to this year’s parties. Now, ghosts and goblins can show off their unearthly creativity and enter the Paranormal Apparel Costume Contest on Barnes & Noble College’s Facebook page.

Win the Ultimate Halloween Treat Bag

Now through November 4, Facebook fans can enter by uploading a photo of their “best, favorite, scariest, craziest or most outrageous Halloween costume” to our Facebook page on facebook.com/BNcollege. The photo with the most “likes” wins the ultimate Halloween treat bag, overflowing with snacks, energy drinks, candy, and more. One lucky winner will be chosen based on the number of votes they receive.

The contest will officially end on November 4, and the winner will be announced on Facebook by November 8.

“Social media helps us better connect with our students on a daily basis. As a part of their college experience, we think it’s important to engage with them in all aspects of their daily lives — even on Halloween — in fun and unique ways!” — Social Media Project Manager, Tamara Vostok

Recently, social media has grown from a niche communication channel to a powerful marketing tool, and there is no denying that it is a major part of a college student’s life. Barnes & Noble was an early pioneer in social media, using it to create stronger relationships between students and the bookstore. We maintain more than 500 Facebook pages, and recently integrated our e-commerce sites with Facebook to create a superior social shopping experience. With thousands of students “liking” our pages, Facebook has allowed us to become a daily presence in their lives, delivering timely and targeted information about promotions, events, and special programs.

We promise unmatched retail excellence and deliver the next-generation of educational content. Is your bookstore a Barnes & Noble College bookstore? Visit bncollege.com to see a listing of our newest college partners.

Visit us on facebook.com/BNcollege to enter the Paranormal Apparel Costume Contest!

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