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Back-to-School Beauty with COVERGIRL

September 06, 2011

Summer is coming to an end, so it’s time to think about trying a new makeup trend for back-to-school! College coeds looking for a hot new look will have to look no further than their campus bookstore for the latest in affordable beauty. This fall, Barnes & Noble College bookstores will be carrying the number one cosmetic brand in North America – COVERGIRL® cosmetics – in 100 of its bookstores nationwide.

Students’ Favorite Brand

Using student insight, we zeroed in on the cosmetics brand young women love and want most. Our bookstores will feature a fantastic selection of COVERGIRL cosmetics, including their most popular items: Lash Blast mascara, Clean Makeup foundation, Outlast All-Day Lipcolor and Classic Color Blush in “Rose Silk” and “Soft Mink.” In select stores, we will also be carrying the Queen Collection, which features rich colors created to match darker skin tones.

Since 1961, the COVERGIRL brand has been a pioneer in celebrating women’s inner and outer beauty, and their drive to look and be their best selves. The current list of famous COVERGIRLs includes Taylor Swift, Queen Latifah, Rihanna, and Drew Barrymore.

We use our knowledge of industry trends, coupled with an intimate knowledge of each campus, to keep the bookstore an exciting retail destination – delivering superior products and services to each and every one of the 630 college/university bookstores we manage.

 

 

Stop in your campus bookstore and look for the COVERGIRL display to create your easy, breezy, beautiful look this fall.

Visit covergirl.com for more information on COVERGIRL’s extensive line of products that are perfect for women of every age.

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