In keeping with our commitment to retailing excellence and offering outstanding products and services, Barnes & Noble College is pleased to announce that we will begin selling our popular NOOK line – The All-New NOOK™ and NOOK Color™ – in the majority of our campus bookstores this fall. These innovative and industry- leading devices deliver a rich and engaging experience and offer easy access to Barnes & Noble’s expansive NOOK Bookstore™ of more than two million digital titles.
“Given the popularity of eReaders and growth of tablets, we are thrilled to bring NOOK, the best reading-centric devices to our campus bookstores,” said Jade Roth, vice president of books and digital strategy at Barnes & Noble. “Digital reading continues to grow in popularity and that includes on college campuses. We know many of our customers are interested in trying digital books and this program will give them a convenient way to experience it first hand.”
Barnes & Noble’s NOOK product line is the best selling product in the company’s history as eBook sales continue to grow exponentially.
The NOOK product line uses the element of touch to achieve simplicity and ease of use. The All-New NOOK, the Simple Touch Reader™, features extra-long battery life on the ultra-light, portable 6-inch eReader with the most-advanced E Ink® Pearl display and the most social reading experience ever.
Customers who love to read everything in rich, beautiful color can try the NOOK Color, which features a stunning 7-inch VividView™ Color Touchscreen. In addition to books, NOOK Color is an ideal device for reading interactive children’s picture books, full-color magazines, newspapers and more. NOOK Color also offers the most-requested tablet features, including high-quality NOOK Apps™, built-in email, and an enhanced Web experience.
While NOOK Color and the All-New NOOK are ideally suited for pleasure reading and activities, customers interested in trying out a digital textbook (eTextbook) will enjoy NOOK Study™ by Barnes & Noble, a free software application for PC and Mac. The digital study platform is one of the most popular eTextbook applications because of its intuitive and interactive design. NOOK Study was designed with student and faculty input and therefore includes an array of useful features including the ability to highlight and take notes using different colors, view multiple books simultaneously, organize their electronic course content into files they create, link to online reference tools, and access eTextbooks on two different computers.
In addition to saving students up to 60 percent over the cost of a new printed book, with NOOK Study, students can try out many eTextbooks titles at no cost for seven days to see if they like the digital format. To learn more about NOOK Study or download the application for free, visit www.nookstudy.com/college.
Barnes & Noble College promises an unmatched retail excellence and to deliver the next-generation of educational content to our campus partners. Is your bookstore a Barnes & Noble College bookstore? Visit bncollege.com to see a listing of our newest college partners.